The Idea: Real Movement by Real People

Six dedicated people are setting off on a journey together: Brix Schaumburg, Benjamin Reis, Yalun Meng, Daniel Schulze Waltrup, Leon Kaufmann-Ludwig, and Patrick Schnitzler. Their mission? They are riding 557 kilometers together across Germany – from Frankfurt to Hamburg. Their destination is the OMR Festival.

But for once, this tour isn’t about business metrics, reach, or KPIs. It’s about real, tangible movement. It’s about real stories of real people coming together to make a difference.

How True Attention is Created

Particularly in the context of the OMR, this whole endeavor takes on an additional, deeper level. While the big stages often discuss how to generate attention, this project shows how it happens quite naturally: people join in, companies offer their support, valuable partnerships are formed, and the community grows.

Voices from the Saddle

The motivation of the participants shows just how much positive activism is embedded in this project:

• Benjamin Reis: “For me, the ‘online Marketing Radtour’ is more than just a project. It stands for what I believe in: inspiring other people through ideas.”

• Brix Schaumburg: “What appeals to me about this is not just the athletic challenge. It’s the combination of a personal limit and real impact. Doing something that feels outside of the comfort zone and at the same time moving something that is bigger than oneself.”

ALL IN FOR WATER: Every Kilometer Counts

The group has decided to combine their ride with a fundraising campaign for Viva con Agua. Each person in the team is donating €1 per kilometer ridden and invites the community to participate in the donations. This campaign is part of something much bigger. It embodies exactly what Viva con Agua stands for: a community that doesn't just watch, but takes action. We create inspiring platforms and opportunities for collective engagement, because when clean water flows, the lives of entire communities change. We build networks for clean drinking water – We build communities for water.

People always feel most strongly connected to an idea when they start making their own stories out of it. It all begins with the people who set out for our vision: ALL IN FOR WATER.

THANK YOU!

A huge thank you goes to Benjamin Reis, Yalun Meng, Daniel Schulze Waltrup, Leon Kaufmann-Ludwig, Patrick Schnitzler, and Brix Schaumburg. Thank you for your incredible energy, your commitment, and for impressively showing what can happen when people set off together.